Since 2022, I’ve worked closely with Aqli Apparel as their lead Creative Director, shaping the brand’s visual direction across every touchpoint. From building visual storyboards to designing select pieces, I help bring culture and concept together. I also create trendy, narrative-driven videos for their campaigns, and regularly appear across their channels to strengthen the brand’s voice and presence through content.
Details
Role:
Creative Director, Videographer and Editor
Mixed Reels
A curated selection of one-off projects, client work, and personal visuals
ZB Fall - Winter
For the ZB Fall-Winter collection, I directed a commercial highlighting the brand’s seasonal drop, featuring luxury bags, hoodies, and a signature watch. Set in the desert with luxury cars cutting through wide open landscapes, the shoot blended fashion with motion to create a bold, aspirational feel to reflect the collection’s edge